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Direct Marketing
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Relationship Marketing Resources
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Direct is the number one source for direct marketing news and analysis.
You'll find new ideas on how to better manage your bottom line plus
strategies that you can put to work today. Free subscription!
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Using information to build and maintain relationship with your customers,
resources for college and university marketing programs, free e-letter.
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1to1 Marketing
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Relationship Marketing
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Fantastic free email letter, a great resource directory, four steps in
implementing 1to1 strategy, Excel spreadsheet lets you calculate the
lifetime value (LTV) of customers to your business.
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You'll find plenty of information on relationship marketing here, the
most valuable resources is the case studies: learn how relationship
marketing strategies and interactive tactics resulted in success.
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Niche Marketing on the Web
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VALS Segmentation
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The key for small businesses is to master the art of niche marketing.
First, profile who your customers are likely to be and then...
Profile of online users
The Mother of all lists! Annotated listing of links.
Internet Demographics
Commerce Net since 1995, conducted telephone surveys with individuals to
assess their behaviors, usage patterns and perceptions of the Internet.
These studies are considered as industry benchmarks.
Japan VALS
Japan VALS explains and models social change in Japan it tracks change in
consumer markets and media as well. Japan VALS divides society into
segments.
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VALS categorizes U.S. adult consumers into mutually exclusive groups based
on their psychology and demographics factors. VALS highlights factors that
motivate consumer buying behavior.
Directory of Surveys
The directory of the surveys and statistical resources about the Internet
and electronic commerce that are available.
Internet Surveys
Information on important surveys and reports on the Internet.
Nua Internet Surveys is the authoritative source online for information
on Internet demographics and trends.
Customer Satisfaction
Learn how to use the Internet to measure customer satisfaction,
loyalty, increase repeat business and sales growth, reduce the cost of
sales.
WWW User Surveys
Survey of Thousands of people on what they use the Net for, how much they
use it, and what they think of it all. Tracks demographic details of Web
users.
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Books
Our Recommended list
Making Money Online
Explains how the experts are trading profitably. A great reference.
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8 Steps to 7 Figures
A gold mine of solid investment advice and how to build wealth.
How to Read a Financial Report...
A wonderful book - organized logically, written clearly and easy to read.
Successful Investing
A complete guide to creating and managing wealth. The book that Wall Street does not want you to read!
10 Minute Guide to Business Research on the Net
An easy-to-follow and two-color approach. Ideal for learning what
is available online and how to get it.
#1 Memory Mastermind
The most comprehensive course of its kind! Designed and personally taught
by the author. This is actually four courses in one!
Promote Your Web Site
This combination book/Web site is a comprehensive, step-by-step
guide for increasing Web traffic.
The 21 Irrefutable Laws of Leadership
Follow them and people will follow you. Insights from author's thirty-plus years of leadership
successes and mistakes.
The Internet Marketing Plan
A gold mine of forms, worksheets, templates, tools, and models to prepare an
iMarketing Plan.
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